The threat of ad blocking software is capturing headlines across all digital industries, especially online media companies who earn the majority of their revenue through ads.
Calvin Ayre @RebeccaLiggero quotes Revenue Engineers on how ad blocking software will impact iGaming. And how iGaming could be affected by the development of more sophisticated ad blocking software. Both from iGaming affiliates (or publishers) and operators (or advertisers) perspective. Going in depth on Impact on Affiliates/Publishers and Operators/Advertisers, the Overall impact on Industry and Technology and solutions immune to the block.
Concluding that here are ways to get around it. And regardless of the level of threat, native advertising is certainly the way forward. It however all starts with great advice for affiliates and operators to focus a lot of time and attention on creating content that people actually want to engage with.