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Brands are learning to listen

Brands are learning to listen

01.10.2012.

Franc Goebbels in Advertising Technology Review on Technology, data, media, brands, business and value.

Advertising technology and data analytics are now at the center of the digital economy. due to the internet revolution and recent technological developments, for the first time in history, corporations and brands are forced to really listen to their individual customers. Customers’ online behaviors are the signals which truly indicate what customers really want. Business value resides within customer’s desires and how they actually behave.

Read the complete interview on Advertising Technology Review