Quick Summary
Casino affiliate Catena Media had a very successful (over-subscribed) IPO on the Nasdaq OMX. With a very healthy valuation and now two Gambling firms publicly listed (XL Media) we expect a number of large affiliates are weighing up their options.
Industry Impact
With two buyers in the market we expect valuations for small affiliate websites to increase.
Affiliate Consolidation
The continued consolidation of traffic with large Super Affiliates puts them in a much stronger position when negotiating with Operators driving up affiliate acquisition costs