SEO for Land Based Gambling
Summary:
Often overlooked is the role that online marketing can play in driving footfall to a land based operator.
Local Search:
For land based operators local search results are key drivers of online traffic. Be it the opening hours, phone number or map directions all are crucial for people looking for your business.
How To Appear in Local Search:
Google has recently expanded the local search results guidance and as expected the three key ranking factors are Relevance, Distance and Prominence.
Reading:
Updated local Search Guidance
Have 10 or more locations? How to Bulk Upload
Google Analytics for Land Based Gambling
Background:
Linking up your online activity to in-store activity is a nightmare and typically involves very complicated system set-ups and integrations and a lot of gaming software providers charge small fortunes for the privilege,.
Here is how you can do it in Google Analytics for (practically) Free
A very useful guide from the guys at distilled on using the Google Analytics measurement protocol and here is how you can do the same for Google Adwords.
Benefits:
You can accurately allocate ROI to online marketing and in-store activity.
Our View:
We have been using both of these tracking systems for a while to link up not just offline data but data from numerous different systems and providers, providing the full visibility needed to optimise all campaigns but also without requiring expensive software.
Know What Gacha Mechanics are?
Neither did we, however it’s massive in Japan with a huge scandal unfolding about exploiting players. Digging deeper it seems the Gacha is a way that Japanese game developers maximise value from whales. Here is an extremely comprehensive explanation on Gacha Mechanics.
Quote of the Week
CEO of Microsoft, Satya Nadella recently said at a conference “Human language (voice commands) is the new UI, bots are the new apps and digital assistants are the new browsers”.
We are 100% backers of this view and would challenge you to look at your current product development pipeline and see how relevant your business will be in the next 5 years.
Would you like to ask a question or continue the discussion? Please feel to contact me directly using any of your preferred methods below and I will put you in touch with the relevant person at Revenue Engineers.