Panel discussion:
Marketing & eGaming

Jasper Hoekert is the host of the Gaming In Holland conferences paneldiscussion on Marketing and eGaming. With Fintan Costello, Industry Head eGaming for Google (London) and Itsik Ativa, Former CMO of Everest Poker.Topics that were covered (amongst others) were:

• Most recent developments in marketing for eGaming?
• Marketing opportunities in a post-regulated market
• Googles position in a regulated Dutch market, and how will other panel members see this?
• Developments in the next 24 months.
• Role of Affiliate marketing?
• How operators/platform owners can stand out in a crowded market?

A recap of the entire conference by Calvin Ayre’s Rebecca Liggero below.