Adaptability. This will be the core value in the gambling industry for the years to come in the face of Covid-19. Yet, adaptability only exists by the virtue of a true understanding of your database, players and marketing strategy. Here lies the danger for operators that find themselves in need to … Read More
Weaving the Esports fibre into your brand
What sets esports betting apart from other forms of betting? Why is esports not simply another thing to bet on? The key lies in the various ways esports athletes and games engage with their audience in unprecedented ways. Esports fans can be as loyal as a Liverpool born and bred Red. The difference … Read More
Buckle up for a new breed of sports
As the Corona outbreak has sports betting operators scrambling for alternatives to sports, the sports associations themselves are looking for ways to maintain engagement with their audience and continuing some sort of activity. The transition to esports is one of the valid options to consider for … Read More
Horses vs Drones and Ad Fraud
Ad Bots not Ad Blockers Background A lot of focus in the gaming industry media has been spent on worrying about Ad Blockers and the impact on performance. Our view is that it is not the Ad Blockers but the Ad Bots used for fraud that you should be worried about instead. What is Ad Fraud … Read More
What Does Actual eSports Betting Look Like?
eSports Betting Background: The Gambling industry is getting very excited about betting on eSports (or video games for those of a certain age). With the eSports Betting Summit coming-up in May decided to lay out our thesis. Gambling Industry: The gambling industry is embracing eSports as a … Read More