Welcome to the Speed Edition of the Revenue Engineers Update where we show two examples of why 888 are our current “Kings of Speed” and unveil into a public beta our very own Data Engine which turbo charges the speed of your marketing reporting.
888 THE KINGS OF SPEED (PART 1)
888 tops our homepage load time test
A well worn stat using data from Gomez.com and published on the Kissmetrics blog claims that for every 1 second it takes your page to load you decrease conversion rates by 7%
We ran the top 10 firms from the eGR Power50 list through a page speed checker tool and the range of results where surprising.
888 came out the fastest with a blistering 1.5 second load time followed closely by bet365 at 2.3 seconds. The average for the top 10 sites was 4.71 seconds and the slowest site by far being PaddyPower at 12.2 seconds.
While we can’t vouch for the 7% per second change in conversion rate, crunching client data we do see a huge correlation between page speed and conversions (new players) and for existing players (time on site, games played and deposits made).
Even without data based on your own user experience you have to agree slow websites suck.
To replicate our test for your own website we used the following settings:
- Location: London UK
- Broadband Speed: 1.5mb DSL
- Browser: Chrome
- URL: URL that new visitor to website from UK will be directed too
888 THE KINGS OF SPEED (PART 2)
888 using an interesting casino cross-sell process which makes registration a one click process.
In our testing after 15 days of being a registered customer who has not deposited at 888 their CRM emails will begin actively cross-selling you to other casinos within the group, starting with Euro City Casino.
This week we received bang on schedule the co-branded 888 / Euro City Casino email but with an interesting twist. By merely just clicking the link in the email an account would be automatically opened for us at the new casino. In the interests of testing, we duly did so and quickly received a follow-up email with our password and a 2nd welcome email. Making this easily the quickest casino registration process in the industry!
We’ve followed up with the 888 Affiliate team to understand if affiliates get rewarded for the players who get cross-sold within the group.
There are two things we really like about this:
- If a casino player hasn’t converted within 15 days they will probably never convert, so we endorse the try everything approach 888 are taking.
- The one click process speeds the sign-up process to a new casino by at least 3 to 5 minutes which can only help increase conversions.
(email addresses, usernames and passwords have been redacted)
Data Engine – Get your marketing data at Speed!
Our latest product to come out of private beta is the “Data Engine” which brings in all your 3rd party marketing data and costs into Google Analytics
This project like most started as an internal tool we built for ourselves to improve accuracy of reporting and reduce people-hours per campaign.
What Does it Do?
The Data Engine connects with your marketing platforms (Facebook, Bing, DSPs, Ad Networks, You Name It) and pipes the campaign performance data and costs into Google Analytics automatically.
What are the Benefits?
Combining marketing metrics, costs data, on-site behaviour and eCommerce/Goal data in one place gives you the flexibility and control to run your business without endless hours of excel work.
Benefits listed by our beta testers:
- Speeds up my reporting as it all happens automatically
- I love my new management dashboard with our KPIs
- I could drill down as deep as I needed too in the data
- Allowed me to make my attribution modelling even more accurate
Is it Difficult to Set-Up?
We can have you live in a day and can add whatever data sources you want in a week.
Is There a Cost?
As these are custom solutions we have a range of pricing models to suit your business needs and data integration requirements
How do I Start?
Contact us on the details below and one of our account managers will contact you to discuss your requirements and answers any questions.
Any questions about anything in todays update please feel to get in touch directly