Making sense of a lot of Pages Summary: Use "Content Groupings" in Google Analytics to group together a collection of related pages for easier reporting. Background: We've all been there having to generate some sort of report that requires manually collating various urls from a website. Not … Read More
Archives for March 2016
AI, Adblocking, Twitter and VR vs Smart Watches
We, for one, welcome our AlphaGo Overlords Summary: This week we have seen a major milestone in Artificial Intelligence (think moon landing milestone), where DeepMind (Google owned) developed software AlphaGo is currently winning 2-0 against 9th Dan Go champion Lee Sedol (apparently the Messi … Read More
Facebook Instant Articles
Summary We have previously talked about the importance of Google Accelerate Mobile Pages (AMP) for mobile SEO and users on slow internet connections. Facebook in response have stepped up the roll out of their "Instant Articles" which is the Facebook equivalent to AMP. We have no evidence that … Read More
Boyle Sports’ Neill Garfield
Neill Garfield has left BoyleSports after 1 year as CMO. We did a quick cheeky check on Neill Garfield | LinkedIn and see that the average tenure for various senior management positions at BoyleSports is roughly 1 year and 6 months. We don't know why, but whoever does their executive recruitment … Read More
Ladbrokes Results & CMO
Quick Summary Ladbrokes retail staff have been encouraging customers to sign-up online which according to the results has generated 35,000 new online actives. Our View We are big believers that there should be no silos between your different distribution channels. A customer sees no difference … Read More
Greenlight Search Gambling Report
Greenlight have released a new report that shows organic and paid search share for the gambling industry for Dec 2015 in the UK. Nothing major stands-out. It's relatively straightforward to generate a report like this using monitoring tools like AdGooro but a useful benchmark … Read More