Monthly Archives: March 2016

Facebook Instant Articles

04.03.2016.

Summary We have previously talked about the importance of Google Accelerate Mobile Pages (AMP) for mobile SEO and users on slow internet connections. Facebook in response have stepped up the roll out of their “Instant Articles” which is the Facebook equivalent to AMP. We have no evidence that Instant Articles will have an impact on […]

Boyle Sports’ Neill Garfield

04.03.2016.

Neill Garfield has left BoyleSports after 1 year as CMO. We did a quick cheeky check on Neill Garfield | LinkedIn and see that the average tenure for various senior management positions at BoyleSports is roughly 1 year and 6 months. We don’t know why, but whoever does their executive recruitment must be very busy.

Ladbrokes Results & CMO

04.03.2016.

¬†Quick Summary Ladbrokes retail staff have been encouraging customers to sign-up online which according to the results has generated 35,000 new online actives.   Our View We are big believers that there should be no silos between your different distribution¬†channels. A customer sees no difference between your desktop website, mobile website, dial-a-bet and retail product, […]

Greenlight Search Gambling Report

04.03.2016.

Greenlight have released a new report that shows organic and paid search share for the gambling industry for Dec 2015 in the UK. Nothing major stands-out. It’s relatively straightforward to generate a report like this using monitoring tools like AdGooro but a useful benchmark anyway.   Link GreenLight Gambling Report Here