Catena Media IPO
Casino affiliate Catena Media had a very successful (over-subscribed) IPO on the Nasdaq OMX. With a very healthy valuation and now two Gambling firms publicly listed (XL Media) we expect a number of large affiliates are weighing up their options.
The continued consolidation of traffic with large Super Affiliates puts them in a much stronger position when negotiating with Operators driving up affiliate acquisition costs.
You can never have too many cheat sheets:
- This cheat sheet covers social media image sizes for all social networks
- and this one covers user on-boarding / sign-up processes
Accelerated Mobile Pages
One of our predicted key SEO trends for 2016 is the role out of Accelerated Mobile Pages (AMP) by Google.
What is it?
It’s a way that you can speed up the page load times on 4G to 2G internet connections
Why is it Important?
Speed is a ranking factor for Google
Why Else is it Important?
Numerous studies including our own show the faster your website the more money you make.
Impact on Gaming Industry?
If your an affiliate you should be all over this
Facebook have quickly rolled out their own equivalent project Instant Articles. So we see the speed wars as only getting started.
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