Quick Summary Ladbrokes retail staff have been encouraging customers to sign-up online which according to the results has generated 35,000 new online actives. Our View We are big believers that there should be no silos between your different distribution channels. A customer sees no difference … Read More
Greenlight Search Gambling Report
Greenlight have released a new report that shows organic and paid search share for the gambling industry for Dec 2015 in the UK. Nothing major stands-out. It's relatively straightforward to generate a report like this using monitoring tools like AdGooro but a useful benchmark … Read More
Big Changes on PPC – Impact on Gambling Advertisers Expected
Adwords Has Changed Quick Summary As of Sunday the 22nd Google has removed the right hand side ads from the majority of its desktop search results. Instead you will see 3 to 4 ads at the very top of the page and 2 to 3 ads at the very bottom of the page. This means the number of ads has been … Read More
Another Affiliate IPOs and Big Changes Coming to Search Rankings
Catena Media IPO Quick Summary Casino affiliate Catena Media had a very successful (over-subscribed) IPO on the Nasdaq OMX. With a very healthy valuation and now two Gambling firms publicly listed (XL Media) we expect a number of large affiliates are weighing up their options. Industry … Read More
Cheat Sheets
You can never have too many cheat sheets This cheat sheet covers social media image sizes for all social networks and this one covers user on-boarding / sign-up processes … Read More
Catena Media IPO
Quick Summary Casino affiliate Catena Media had a very successful (over-subscribed) IPO on the Nasdaq OMX. With a very healthy valuation and now two Gambling firms publicly listed (XL Media) we expect a number of large affiliates are weighing up their options. Industry Impact With two buyers … Read More
Accelerated Mobile Pages
Quick Summary One of our predicted key SEO trends for 2016 is the role out of Accelerated Mobile Pages (AMP) by Google. What is it? It's a way that you can speed up the page load times on 4G to 2G internet connections Why is it Important? Speed is a ranking factor for … Read More
DraftKings vs Gambling Industry, Intertain and Bit.ly
Draft Kings Launch Quick Summary Draft Kings has finally launched in the UK with a number of high profile sponsorships of UK football clubs and the promise of a bigger launch at the start of the football (soccer) season. Gambling Industry Sentiment It's clear that the gambling industry as a … Read More
XL Media Speculation, Interesting Numbers & Start-Ups
XL Media Quick Summary Our favourite AIM listed company this week announced a "Strategic Review" to "evaluate opportunities to to maximise value for the company's shareholders". We make some wild speculations on what could happen. Link to announcement Background XL Media is a network of … Read More
ICE, LAC, AdBlocking and Bots
Speaking Schedule for ICE and LAC Revenue Engineers Speaking Schedule: Monday 1st of February International Online Gaming Forum New Products, Technology and Social Gaming - What are the Triggers for Regulation? Speakers Stephen Ketteley - Wiggins LLP Fintan Costello - Revenue … Read More