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You are here: Home / News / ICE, LAC, AdBlocking and Bots

ICE, LAC, AdBlocking and Bots

22nd January 2016 By Fintan Costello

Speaking Schedule for ICE and LAC

Revenue Engineers Speaking Schedule:

Monday 1st of February

International Online Gaming Forum

New Products, Technology and Social Gaming –  What are the Triggers for Regulation?

Speakers
  • Stephen Ketteley – Wiggins LLP
  • Fintan Costello – Revenue Engineers
  • Peter Howitt  –  Gibraltar Betting and Gaming Association

Tuesday 2nd of February

Cross-Platform and Multi-Channel Gaming
  • Fintan Costello will be chairing the 5 afternoon sessions
  • Speakers include Google, Unibet, PokerStars, Rank, Camelot, PaddyPower

Friday 5th February

Shadow Blocking: The Rise of Ad Blocking and How it Affects the iGaming Sector

Speakers
  • Jake Pollard – iGaming Business
  • Scott Longley – Clear Concise Media
  • Fintan Costello – Revenue Engineers

Ad Blocking

What Happened?

  • We contributed to the iGaming Business Report on Ad Blocking, which you can find here (paywall)
  • iGaming Business and Scott Longley the author hosted a webinar last week, which you can find here (free)

Revenue Engineers Approach to Ad Blocking?

  • We have built a measurement tool to allow you to see the impact of ad blocking on your website
  • Our clients do not pay for blocked ads
  • We have a number of technical solutions for operators and affiliates to mitigate the impact of ad blocked

How Can I Measure the Impact on Ad Blocking?

Andre our CTO has developed a Google Analytics Plugin that allows you to measure the impact of Ad Blocking on your Website. Let us know if you are interested.

I’d Like to Read More?

  • IAB Have a useful resource page here

The Bots Are Coming

What Happened?

We are big believers in artificial intelligence and expect to see in the next three years eGaming firms launching sophisticated betting personal assistants powered by chat and voice commands. These assistants will meet our “instant satisfaction” requirements by allowing people to gamble in a way that truly suits them.

Do You Have Examples?

  • A great list of Artificial Intelligence being used and developed from other Industries
  • An article Chris Messina at Uber

How Do We Build Our Own?

We’d recommend starting with this course


Would you like to ask a question or continue the discussion? Please feel to contact me directly using any of your preferred methods below and I will put you in touch with the relevant team member.

Filed Under: News Tagged With: Bots, ICE, LAC, Newsletter #07

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