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You are here: Home / Archives for News

Big Changes on PPC – Impact on Gambling Advertisers Expected

26th February 2016 By Fintan Costello

Adwords Has Changed Quick Summary As of Sunday the 22nd Google has removed the right hand side ads from the majority of its desktop search results. Instead you will see 3 to 4 ads at the very top of the page and 2 to 3 ads at the very bottom of the page. This means the number of ads has been … Read More

Filed Under: News Tagged With: Adwords, Cheltenham, Gambling, Google, Newsletter #11, PPC

Another Affiliate IPOs and Big Changes Coming to Search Rankings

19th February 2016 By Fintan Costello

Catena Media IPO Quick Summary Casino affiliate Catena Media had a very successful (over-subscribed) IPO on the Nasdaq OMX. With a very healthy valuation and now two Gambling firms publicly listed (XL Media) we expect a number of large affiliates are weighing up their options. Industry … Read More

Filed Under: News Tagged With: Affiliate, Catena Media, Cheat Sheet, IPO, Newsletter #10, Rankings, Search

Cheat Sheets

19th February 2016 By Fintan Costello

You can never have too many cheat sheets This cheat sheet covers social media image sizes for all social networks and this one covers user on-boarding / sign-up processes … Read More

Filed Under: News

Catena Media IPO

19th February 2016 By Fintan Costello

Quick Summary Casino affiliate Catena Media had a very successful (over-subscribed) IPO on the Nasdaq OMX. With a very healthy valuation and now two Gambling firms publicly listed (XL Media) we expect a number of large affiliates are weighing up their options.   Industry Impact With two buyers … Read More

Filed Under: News

Accelerated Mobile Pages

19th February 2016 By Fintan Costello

Quick Summary One of our predicted key SEO trends for 2016 is the role out of Accelerated Mobile Pages (AMP) by Google.   What is it? It's a way that you can speed up the page load times on 4G to 2G internet connections   Why is it Important? Speed is a ranking factor for … Read More

Filed Under: News Tagged With: Accelerated Mobile Pages, AMP

DraftKings vs Gambling Industry, Intertain and Bit.ly

12th February 2016 By Fintan Costello

Draft Kings Launch Quick Summary Draft Kings has finally launched in the UK with a number of high profile sponsorships of UK football clubs and the promise of a bigger launch at the start of the football (soccer) season. Gambling Industry Sentiment It's clear that the gambling industry as a … Read More

Filed Under: News Tagged With: Bit.ly, DraftKings, Gambling Industry, Intertain, Newsletter #09

XL Media Speculation, Interesting Numbers & Start-Ups

29th January 2016 By Fintan Costello

XL Media  Quick Summary Our favourite AIM listed company this week announced a "Strategic Review" to "evaluate opportunities to to maximise value for the company's shareholders". We make some wild speculations on what could happen. Link to announcement  Background XL Media is a network of … Read More

Filed Under: News Tagged With: Newsletter #08, Start-Ups, XL Media

ICE, LAC, AdBlocking and Bots

22nd January 2016 By Fintan Costello

Speaking Schedule for ICE and LAC Revenue Engineers Speaking Schedule: Monday 1st of February International Online Gaming Forum New Products, Technology and Social Gaming -  What are the Triggers for Regulation? Speakers Stephen Ketteley - Wiggins LLP Fintan Costello - Revenue … Read More

Filed Under: News Tagged With: Bots, ICE, LAC, Newsletter #07

CES & Gambling, SEO, Analytics & Banner of the Month

15th January 2016 By Fintan Costello

What Gambling Firms Can Take Away From CES Quick Summary: Double down on smart watches and postpone any Virtual Reality plans Why So Negative on Virtual Reality? The key VR announcement during CES was from Oculus Rift, who admitted they mis-managed expectations on pricing and surprised everyone … Read More

Filed Under: News Tagged With: Newsletter #06

Banner of the month

12th January 2016 By Rogier Beerends

At Revenue Engineers we use BannerFlow to engineer our revenue generating creatives. The people at BannerFlow like their users to make the absolute most of the features they offer. To showcase great work they have their Banner of the Month where Team BannerFlow selects the best BannerFlow banner … Read More

Filed Under: News

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