Google Anti-trust and Play Store Background: The EU have opened a new Anti-Trust investigation into Google, focusing on Android and the bundling of the "Play Store" and other apps if a device manufacturer wants to feature core apps such as Google Search and Google Maps. Implications for … Read More
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Facebook, Facebook, Facebook Summary: Facebook had their annual F8 Developer conference this week where they outlined their roadmap for the next 10 years and announced a bunch of new things. Here is what we found interesting. Save to Facebook: Ability to save quotes and urls to Facebook for … Read More
Digital Marketing for Land Based Operators
SEO for Land Based Gambling Summary: Often overlooked is the role that online marketing can play in driving footfall to a land based operator. Local Search: For land based operators local search results are key drivers of online traffic. Be it the opening hours, phone number or map … Read More
Amaya, Cheltenham, OutBrain and SEO
Amaya Summary: While we won't go into the Amaya drama, we did have a chuckle when we started to be targeted on Twitter by ads from Morganti Legal who are "Investigating Shareholder Lawsuit Against Amaya INC" Impact on Gambling Industry: Following hot on the heels of a rake hike this is yet … Read More
UK Government, SXSW and Google News
Making sense of a lot of Pages Summary: Use "Content Groupings" in Google Analytics to group together a collection of related pages for easier reporting. Background: We've all been there having to generate some sort of report that requires manually collating various urls from a website. Not … Read More
AI, Adblocking, Twitter and VR vs Smart Watches
We, for one, welcome our AlphaGo Overlords Summary: This week we have seen a major milestone in Artificial Intelligence (think moon landing milestone), where DeepMind (Google owned) developed software AlphaGo is currently winning 2-0 against 9th Dan Go champion Lee Sedol (apparently the Messi … Read More
Facebook Instant Articles
Summary We have previously talked about the importance of Google Accelerate Mobile Pages (AMP) for mobile SEO and users on slow internet connections. Facebook in response have stepped up the roll out of their "Instant Articles" which is the Facebook equivalent to AMP. We have no evidence that … Read More
Boyle Sports’ Neill Garfield
Neill Garfield has left BoyleSports after 1 year as CMO. We did a quick cheeky check on Neill Garfield | LinkedIn and see that the average tenure for various senior management positions at BoyleSports is roughly 1 year and 6 months. We don't know why, but whoever does their executive recruitment … Read More
Ladbrokes Results & CMO
Quick Summary Ladbrokes retail staff have been encouraging customers to sign-up online which according to the results has generated 35,000 new online actives. Our View We are big believers that there should be no silos between your different distribution channels. A customer sees no difference … Read More
Greenlight Search Gambling Report
Greenlight have released a new report that shows organic and paid search share for the gambling industry for Dec 2015 in the UK. Nothing major stands-out. It's relatively straightforward to generate a report like this using monitoring tools like AdGooro but a useful benchmark … Read More