What Gambling Firms Can Take Away From CES Quick Summary: Double down on smart watches and postpone any Virtual Reality plans Why So Negative on Virtual Reality? The key VR announcement during CES was from Oculus Rift, who admitted they mis-managed expectations on pricing and surprised everyone … Read More
Unibet vs Postcode Loterij – A Dutch Battle
Quick Summary The Dutch Government is proposing a 29% tax rate in the legislation of Online Gambling in the Netherlands. What’s the Impact? Throws into doubt the attractiveness of the Dutch market as a newly regulated market. Who Should Be Worried? Established operators with a large … Read More
Oddschecker & Google, 404 Pages & Ad-Blocking
In the 4th edition of the Revenue Engineers update we look at Oddschecker & Google, the wild panic over ad blocking and the exciting world of 404 Pages. ODDSCHECKER & GOOGLE Google is starting to return betting odds in the search results, we doubt they will launch an odds … Read More
The Speed Edition
Welcome to the Speed Edition of the Revenue Engineers Update where we show two examples of why 888 are our current "Kings of Speed" and unveil into a public beta our very own Data Engine which turbo charges the speed of your marketing reporting. 888 THE KINGS OF SPEED (PART 1) 888 … Read More
Adblocking and the Online gambling Industry
The threat of ad blocking software is capturing headlines across all digital industries, especially online media companies who earn the majority of their revenue through ads. Calvin Ayre @RebeccaLiggero quotes Revenue Engineers on how ad blocking software will impact iGaming. And how iGaming could … Read More
Plus500 & Playtech, Google Analytics and CMA
We discuss Playtech & Plus500, Google Analytics Spam and CMA Investigation of “Non-Disclosure of Paid Endorsements” PLUS500 AND PLAYTECH A PERFECT MATCH? Playtech and their clients will benefit massively from Plus500 marketing technology. However lots of unanswered questions abut … Read More
Affiliate Marketing trends & the importance of Super6
Revenue Engineers reviewed the importance of Super6 for SkyBet who swept the board at the eGR Marketing Awards this week. We also look ahead at AAC and deconstruct an affiliate marketing trend from LeoVegas & Unibet IMPORTANCE OF SUPER 6 TO SKYBET TLDR: We estimate Super6 drives 100k … Read More