Quick Summary The Dutch Government is proposing a 29% tax rate in the legislation of Online Gambling in the Netherlands. What’s the Impact? Throws into doubt the attractiveness of the Dutch market as a newly regulated market. Who Should Be Worried? Established operators with a large … Read More
Marketeer moet zich klaarmaken voor online kansspelmarkt
Begin 2017 is de online kansspelmarkt in ons land een feit. Wie een plek aan de tafel wil, moet nu al in actie komen. Ook marketeers. Het opengooien van de online kansspelmarkt in Nederland staat al jaren op de politieke agenda. Nu het er op 1 januari 2017 van lijkt te komen, wachten de acteurs … Read More
Oddschecker & Google, 404 Pages & Ad-Blocking
In the 4th edition of the Revenue Engineers update we look at Oddschecker & Google, the wild panic over ad blocking and the exciting world of 404 Pages. ODDSCHECKER & GOOGLE Google is starting to return betting odds in the search results, we doubt they will launch an odds … Read More
The Speed Edition
Welcome to the Speed Edition of the Revenue Engineers Update where we show two examples of why 888 are our current "Kings of Speed" and unveil into a public beta our very own Data Engine which turbo charges the speed of your marketing reporting. 888 THE KINGS OF SPEED (PART 1) 888 … Read More
Adblocking and the Online gambling Industry
The threat of ad blocking software is capturing headlines across all digital industries, especially online media companies who earn the majority of their revenue through ads. Calvin Ayre @RebeccaLiggero quotes Revenue Engineers on how ad blocking software will impact iGaming. And how iGaming could … Read More
Plus500 & Playtech, Google Analytics and CMA
We discuss Playtech & Plus500, Google Analytics Spam and CMA Investigation of “Non-Disclosure of Paid Endorsements” PLUS500 AND PLAYTECH A PERFECT MATCH? Playtech and their clients will benefit massively from Plus500 marketing technology. However lots of unanswered questions abut … Read More
Affiliate Marketing trends & the importance of Super6
Revenue Engineers reviewed the importance of Super6 for SkyBet who swept the board at the eGR Marketing Awards this week. We also look ahead at AAC and deconstruct an affiliate marketing trend from LeoVegas & Unibet IMPORTANCE OF SUPER 6 TO SKYBET TLDR: We estimate Super6 drives 100k … Read More
Online Tuesday #52
Online kansspelen, een grote kans voor marketing? "Begin gewoon, ga wat doen. Als je er niet nu al op inzet, verspeel je je kans." Franc Goebbels Quoted on opportunities for (online) marketeers in a panel discussion at Online Tuesday #52 may 12th 2015. … Read More
GAMING IN HOLLAND 2013
Jasper Hoekert leading panel discussion in Gaming in Holland conference’s 2013. Quoted on platforms in the official conference video. … Read More
iGaming Supershow 2013
The bright future of Affiliate marketing in a Real Time world Franc Goebbels speaks at iGaming Supershow 2013 in Amsterdam on the bright future of affiliate marketing. Last couple of years affiliate marketing has upgraded to performance 2.0 marketing; where agencies & boutiques claim the niche … Read More